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The IFPA's Pearl of Wisdom campaign, promoting European Cervical Cancer Prevention Week, took place from January 25th to 30th.

Delivered in partnership with CervicalCheck – The National Cervical Screening Programme, this annual campaign highlights the importance of regular cervical screening to prevent cervical cancer and encourages all women in Ireland aged 25 to 60 to attend for regular free smear tests through the CervicalCheck programme. National broadcaster Maura Derrane is the campaign's ambassador. Read more.